My Caricature (This Is Me!)   Who Are We?

My wife (and best friend) and I were antique dealers for more than twenty years, when we discovered the joys of toy collecting while attending an auction. After several years as hobbyists, we decided to share our knowledge by becoming Ertl® toy dealers. We started sending our customers a price list, which contained full descriptions of our products. Soon dealers were asking me for extra copies of our price list to give to their customers. They urged us to expand our price list into an accurate Ertl bank price guide. We started publishing our "Heuser's Quarterly Collectible Bank Price Guide©" in 1989. Then we further expanded our Price Guide to include the products made by First Gear®, Action Racing Collectables®, Gearbox, Liberty Classics®, SpecCast®, Crown Premium/Vees Collectibles®, Taylor Sports®, DG Productions® and Scale Models®.

Our price guide was sold by more than one hundred quality toy dealers throughout the U.S.A and Canada. Our publications were recommended by Ertl®, First Gear®, DG Productions®, Gearbox®, Scale Models® and SpecCast® Corporations. Our copyrighted price guide was also accepted as an authority by insurance companies throughout the United States and Canada. We were often consulted when losses occurred as a result of fire, flood, theft or other catastrophe. Unfortunately the market took a rapid downturn when Ertl decided to dispose of a warehouse filled with large quantities of unreported “over-runs”, returned “samples” and un-issued planned project diecasts. Several truck-loads of diecasts were sold for less than $3 each and subsequently sold for (and are still being marketed on the internet) for $5 to $7 each. Many of these previously valuable “short-run” collectibles WERE originally worth $100+, which is one reason why our business became somewhat less valuable to the collectible market. We do have high hopes that the market will again regain its' popularity soon so that our product will again be in demand. I DO have tentative plans to produce a CD or internet version of my guide if I sense enough demand for our information.

Meanwhile, I have been able to buy back a limited number of our year 2000 “Centennial Year” price guides. This issue lists all of the banks and non-banks produced from 1983 through April 1, 2000, although as explained above, values do not necessarily reflect todays values. If you are interested in these guides, they are available by searching for “Heuser's Price Guide” on Ebay.



"This is the day the LORD has made. Let us rejoice and be glad in it."

Where is West Winfield, New York?
Where is West Winfield, New York?
Located in Central, NY on U.S. Rte 20, 20 miles S. of Utica, NY,
75 miles W. of Albany, NY and 50 E. of Syracuse.

My items on eBay

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Copyright 1989 - 2002 by Heuser Publishing, Division of Heuser Enterprises®
508 Clapson Road, P.O. Box 300
West Winfield, NY 13491-0300
Last updated: July 6, 2005 - Webmaster: Dick Heuser
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Please send all comments/problems to: toybanks@heuser.com